Brands and Creators that inspire trust, credibility, and results.
Creating Stories
by Morad Ali
Influencer marketing is all about teaming up with social media personalities, bloggers, or content creators to promote your products or services.
These influencers create content tailored to their audience, which resonates much more than traditional ads. With ad blockers on the rise and people tuning out regular ads, it’s no surprise that influencer marketing delivers an ROI that’s 11 times better than banner ads.
It’s a strategy that also works for brands of all sizes, helping them hit every part of the funnel, from getting the word out to closing sales.
So, what makes a content creator ‘the right one’ for your brand? In today’s digital landscape, it’s no longer just about follower counts or who’s going viral at the moment. The real value lies in the connection between the influencer and the brand. It’s essential that the creator understands the brand and can connect it with the right audience.
Familiarity is key!
The more people see your brand,
the more comfortable
they become with your
product or service.
When trusted influencers regularly showcase your
products, they become a part of their audience's
daily content, helping to build social proof and trust.
The Power of a Focused Agency: Why Workinbrands Agency is Your Ideal Partner
Selecting the right talent for influencer marketing is more than just scrolling through social media. It is a process that demands audience insights, data analysis, and a sharp eye for creative quality.
Workinbrands Agency dominates the entire ecosystem. From strategic brand positioning to selecting creators who align perfectly with your brand values and campaign goals. We guarantee that the branded content feels authentic and native to the platform, generating a memorable impact.
When the selection is correct, the content comes to life, the story flows, and your brand is elevated in an unparalleled way.
NordVPN, a virtual private network, relies heavily on influencer marketing on YouTube, with 85.3% of its social traffic coming from the platform.
For example, Mayuko Inoue, known for her technology-focused content delivered with empathy and compassion, seamlessly integrated NordVPN into a video showcasing a day in her life.
Daniel Wellington, a watchmaker, is famous for partnering with influencers in the fashion and travel worlds.
Surprisingly, the brand also collaborates with CanadianBros (@HermanosCanadienses), an Instagram account dedicated to two dogs named Jasper and Louie.
Airbnb’s international growth is partly due to local influencer marketing campaigns. For example, in 2016, its London team created a townhouse where visitors could experience local culture. They collaborated with 25 local influencers who promoted the event on social media. The campaign attracted 1,400 guests in four days and reached millions of people online.
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